Mango’s suite of new RFID technology specifically developed to generate measurable
solutions for event marketers and their clients.
The turn-key solution utilizes proprietary software developed by MangoMOBILE combines
handheld-networked computers, and Radio Frequency Identification chips integrated
into a variety of wearable devices. This system dramatically improves event tracking,
reporting, data-capture, and post-event communications, while significantly streamlining
on-site operations
Hardware / Wristbands
Mango's wristband technology combines RFID technology with an inexpensive, non-transferable
wristband. The RFID band incorporates a computer chip and antenna, which allow application-specific
information to be written to and retrieved from the Smart Band at any time by
portable, handheld RFID scanners or fixed-position readers. Our ruggedized registration / scanner devices allow for quick data capture
and quick access control for consumers
Once you get the general idea of the animation's markup, you'll want to play a bit.
All of the animations are created from simple, reusable building blocks that you
can compose together. Before long you'll be creating dazzling visuals. By grouping
steps together and specifying them to be run either in sequence or in parallel,
you'll achieve almost anything you can imagine, without writing a single line of
code!
Reporting / Post Event Marketing
Once consumer data and interest levels are captured at the beginning of the engagement,
their actions inside the activation footprint can be quickly and easily tracked.
The online reporting tool gives an instant snapshot of total particpants, registration
data, percentage of participation, total gifts given out daily, hand raiser interests.
Post event communication through our mobile marketing platform could include mobile
coupon push, SMS, phone calls, mobile promotions, etc.
"Event marketers are constantly looking for new ways to increase measurable ROI,”
said Craig Connelly, President, GMR Marketing. “When deployed at a concert, event
or other branded activation space, this system provides us with a scalable, non-intrusive,
cost-effective method for keeping track of what a consumer does inside our foot
print, and then provides the brand with both the intelligence and means to follow-up
with highly targeted offers."
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